Tuesday, September 23, 2008

Wedding MBA

Today was the first day of a 3-day conference I am attending with the Wedding MBA (Wedding Merchants Business Academy). So far it has been really informative, and I anticipate it will continue to be.

Some of today's speakers included: Alan Berg, Vice President of TheKnot.com, Tammy Elliot, President of Perfect Wedding Guide, and Christine & Gary Thomas, co-founders of AboutWeddings.com, among others.

But my absolute favorite speakers today were the CEO, Tim Chi & the CMO, Sonny Ganguly of WeddingWire.com. I personally love WeddingWire and was looking forward to what they had to say.

They started out with a huge laugh as they introduced themselves as Harold and Kumar, and had a huge picture of Harold and Kumar on the presentation screen!

Their presentation was about todays "Wired" Bride... no, not the one who drinks a ton of Starbucks (that would be a whole other seminar!), but the Bride that is completely wired into technology.

One of the things that stood out to me most was about understanding the trends. Sonny told us that he enjoyed surfing... leading us to believe he was talking about the water sport, and proceeded to tell us about his Top 10 favorite places to Surf:

1. MySpace
2. facebook
3. Ning
4. WordPress
5. twitter
6. YouTube
7. digg
8. flickr
9. upcoming
10. Yahoo Answers

All of these sites have millions of viewers every year and are the newest way to reach todays brides & grooms. The best thing that he pointed out about each of these avenues to promote yourself, is that they are completely FREE!

Since I was not familiar with almost half of them, I was excited to get home and start doing some surfing of my own!

So without further ado...

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